Principles of Marketing for Hospitality

by: Philip Kotler - etc. - John Bowen - James C. Makens

Principles of Marketing for Hospitality
Author: Philip Kotler, etc., John Bowen, James C. Makens

Publisher: Pearson Education (US)

List price: $ 81.25

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Format: Hardback

Publication date: 01 December 1996

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ISBN: 0133956253 ISBN 13: 9780133956252 This product is replaced by a new edition: Marketing Hospitality and Tourism (1998)

Principles of Marketing for Hospitality by Philip Kotler - etc. - John Bowen - James C. Makens

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market. Top page

Complete description

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market. Top page

General info

Publisher & Imprint: Pearson Education (US)

City: Upper Saddle River

Pages: 608

More info: height 235 mm width 178 mm weight 1426 gr thickness 34 mm

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Age recommended: College/higher education

Subject Indexing & Classification Dewey:(DC21) 647.0688 Library of Congress Subject: TX911.3.M3 Hospitality industry

Record updated at: 17 April, 2014 time: 13:42

Summary Principles of Marketing for Hospitality Marketing in the Hospitality Industry. Social Foundations of Marketing: Meeting Human Needs. Strategic Planning and Marketing's Role in the Organization. The Marketing Environment. Marketing Research and Information Systems. Consumer Markets and Buying Behavior. Organizational Buyer Behavior of Group Markets. Market Segmentation, Targeting, Positioning. Designing and Managing Products. Internal Marketing. Building Customer Satisfaction through Quality. Pricing Products: Considerations, Approaches and Strategies. Managing Capacity and Demand. Distribution Channels. Promoting Products: Communication and Promotion Policy. Promoting Products: Advertising and Sales Promotion. Promoting Products: Public Relations. Promoting Products: Personal Selling and Sales Management. Destination Marketing. Developing a Market Plan. Top page

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