Principles of Marketing for Hospitality

by: Philip Kotler - etc. - John Bowen - James C. Makens

Principles of Marketing for Hospitality
Author: Philip Kotler, etc., John Bowen, James C. Makens

Publisher: Pearson US Imports & PHIPEs

List price: £ 25.95

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Format: Hardback

Publication date: 01 December 1996

Usually shipped within: (info) Not available

ISBN: 0133956253 ISBN 13: 9780133956252 This product is replaced by a new edition: Marketing Hospitality and Tourism (1998)

General info

Publisher & Imprint: Pearson US Imports & PHIPEs

City: Welwyn Garden City

Pages: 608

More info: height 235 mm width 178 mm weight 1426 gr thickness 34 mm

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Age recommended: College/higher education

Subject Indexing & Classification Dewey:(DC21) 647.0688 Library of Congress Subject: TX911.3.M3 Hospitality industry

Record updated at: 29 March, 2013 time: 13:58


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