Principles Of International Marketing

by: Michael R. Czinkota - Ilkka A. Ronkainen

Author: Michael R. Czinkota, Ilkka A. Ronkainen

Publisher: South-Western College Publishing

List price: £ 169.00

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Format: Paperback / softback

Publication date: 20 August 2012 (REV)

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ISBN: 1133588395 ISBN 13: 9781133588399

Principles Of International Marketing by Michael R. Czinkota - Ilkka A. Ronkainen

Covers topics ranging from beginning start-up operations to confronting giant global marketers. This title prepares you to conquer the international business world. Top page

Complete description

"International Marketing" is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world. Top page

General info

Publisher & Imprint: South-Western College Publishing

Edition details International ed of 10th revised ed

City: Florence

Edition: REV

Pages: 688

More info: height 246 mm width 189 mm thickness 20 mm

Top page

Age recommended: College/higher education

Subject Indexing & Classification Dewey:(DC23) 658.84

Record updated at: 06 June, 2013 time: 20:36

Summary Principles Of International Marketing Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. The Global Environment. 2. International Trade Frameworks and Policy. 3. The Role of Culture. 4. The Economic Environment. 5. The Political and Legal Environments. Part II: FINDING GLOBAL CUSTOMERS. 6. The Global Consumer. 7. Strategic Planning. 8. Analyzing People and Markets. 9. Market Entry and Expansion. 10. Organization for Global Marketing. Part III: THE GLOBAL MARKETING MIX. 11. Product Management and Global Brands. 12. Marketing of Services. 13. Advertising, Promotion, and Sales. 14. Pricing Strategies and Tactics. 15. Global Distribution and Logistics. Part IV: LEADERSHIP IN GLOBAL MARKETING. 16. Social Networks and Communication. 17. Leadership: Responsibility and Sustainability. 18. New Directions and Challenges. Appendix. Finding Your Calling in Global Markets: Jobs and Careers. Top page