Mondo Agnelli by Jennifer Clark

The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Top page

Complete description

The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat's against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit. A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead. Top page

General info

Publisher & Imprint: John Wiley & Sons Inc

City: New York

Pages: 360

More info: height 238 mm width 163 mm weight 606 gr thickness 32 mm

Top page

Age recommended: General/trade

Subject Indexing & Classification Dewey:(DC23) 338.7629222092245 Library of Congress Subject: Fiat (Firm) - History

Departments: Road vehicle manufacturing industry;

Record updated at: 18 June, 2013 time: 14:04

Summary Mondo Agnelli Agnelli Family Tree x Timeline xiii Prologue 1 Part I The Power of a Family 11 Chapter 1 The Scattered Pieces 13 Chapter 2 A Dynasty Is Born 31 Chapter 3 From Salad to Skinny-Dipping 55 Chapter 4 Gianni Agnelli, King of a Republic 73 Chapter 5 A Lament like a River 97 Chapter 6 Only One Person Rules at a Time 115 Chapter 7 The Wedding of the Year 127 Part II The Power of an Individual 137 Chapter 8 Unfi xable Fiat 139 Chapter 9 Running on Empty 161 Chapter 10 You Deal with It, and You Move On 181 Chapter 11 Sergio Marchionne's Two-Billion-Dollar Bet 205 Chapter 12 A Completely Different Beast 215 Part III The Power of a Government 231 Chapter 13 Skin in the Game 233 Chapter 14 The Spirit of Ubuntu: I See You 263 Chapter 15 Sixteen Models in 14 Months 285 Epilogue 309 Notes 315 Acknowledgments 339 About the Author 345 Index 347 Top page

Add your comment

Add a review - Highlight this book to a friend

Please login or register to send your review

Top page