The Handbook of Slogans

The World's Most Popular Slogans and the Stories Behind Them

by: Lionel Salem

The Handbook of Slogans
Author: Lionel Salem

Publisher: Crimson Publishing

List price: £ 14.99

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Format: Paperback / softback

Publication date: 05 September 2012

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ISBN: 1780590369 ISBN 13: 9781780590363

The Handbook of Slogans by Lionel Salem

The Handbook of Slogans is the only guide to the world's biggest company slogans, offering Michelin-style ratings and creative insight to over many of the best-known slogans in use today. Young professionals and business owners alike can learn and take inspiration from the 2,200 slogans featured. Top page

Complete description

Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: * What makes a memorable slogan * The most successful examples in your own industry * The stories behind the best-known slogans of over 60 companies * A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing. Top page

General info

Publisher & Imprint: Crimson Publishing

City: Richmond

Pages: 248

More info: height 216 mm width 138 mm

Top page

Age recommended: General/trade

Subject Indexing & Classification Dewey:(DC23) 659.1 Library of Congress Subject: Slogans

Record updated at: 17 August, 2014 time: 19:21


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