Corporate Architecture

Building a Brand

by: Alejandro Bahamon - Ana Canizares - Antonio Corcuera

Corporate Architecture
Author: Alejandro Bahamon, Ana Canizares, Antonio Corcuera

Publisher: WW Norton & Co

List price: £ 70.00

Deastore.com price (info) € 82.43

Format: Hardback

Publication date: 06 November 2009

Availability: (info) 5 working days

ISBN: 039373305X ISBN 13: 9780393733051

Corporate Architecture by Alejandro Bahamon - Ana Canizares - Antonio Corcuera

A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool. Top page

Complete description

This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool. A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterised by bold design approaches, surveyed in this sweeping study. Top page

General info

Publisher & Imprint: WW Norton & Co

City: New York

Pages: 504

More info: height 284 mm width 221 mm weight 1732 gr thickness 38 mm

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Age recommended: Professional and scholarly

Subject Indexing & Classification Dewey: 721 Library of Congress Subject: Corporate image

Summary Corporate Architecture The buildings featured include: Borkener Volksbank, Borken; Caja de Granada, Granada; ING, Amsterdam and Budapest; Nord/LB, Hanover and Magdeburg; FIH, Copenhagen; Sampension, Copenhagen; VP Bank, Triesen; J. VAN BREDA, Antwerp; KfW, Frankfurt; Telefonica, Toledo and Madrid; TMobile, Vienna; Dogan Media Group, Ankara; KPN, Rotterdam and Amsterdam; Vodafone, Lisbon; Google, Zurich; Bugatti, Molsheim; Mercedes-Benz, Salzburg and Stuttgart; Renault, Paris; Ferrari, Rome and Maranello; Volkswagen, Wolfsburg and Dresden; CitroA"n, Paris; BMW, Leipzig and Munich; and MINI, Madrid. Top page

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