Beyond Powerful Radio by Valerie Geller

A guide to becoming a broadcast communicator on radio or internet. It is suitable for broadcasters who want to learn the craft and improve. Top page

Complete description

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/ Top page

General info

Publisher & Imprint: Focal Press

Edition details 2nd Revised edition

City: Oxford

Edition: REV

Pages: 536

More info: height 229 mm width 152 mm weight 668 gr thickness 38 mm

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Age recommended: College/higher education

Subject Indexing & Classification Dewey:(DC22) 302.2344 Library of Congress Subject: Communication

Record updated at: 23 May, 2013 time: 00:52

Summary Beyond Powerful Radio Part I Tools: Creating Content for Any Platform 1 Creating Powerful Content-No Longer "Just Radio" 2 Are You a Generator or a Reactor? 3 Personality Radio and Morning Shows 4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!) 5 Local vs. National Programming 6 Performance and Formatics 7 Finding and Developing Talent 8 Airchecking 9 Managing High-Ego Talent 10 Avoiding Burnout 11 Show Prep 12 Producers 13 Radio Talk Shows 14 Call Screening 15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities 16 Public Service Part II Storytelling and Voice 17 Becoming a Powerful Storyteller 18 Your Voice-Improving Your Instrument Part III News 19 Creating Powerful News 20 In Case of Emergency 21 Citizen Journalism 22 Traffic and Weather Together 23 Newswriting 24 News Anchoring 25 Multi-version News 26 Integrating News and Talk for Radio, TV and the Web 27 Integrating Radio and TV News Part IV Working Across Multi-Platforms 28 Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond... Part V Marketing Content 29 Promotion 30 Branding-Building The Brand Beyond Radio Part VI Making Money 31 Sales and Commercials 32 Fundraising and Giving Part VII Understanding the Audience 33 LifeStage Demographics 34 Research Part VIII Final Notes 35 Final Notes Resources Top page

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