For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Top page
Complete description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Top page
General info
Publisher & Imprint:
Pearson
Edition details
International ed of 4th revised ed
Pages:
672
More info:
height 272 mm
width 216 mm
weight 1246 gr
thickness 22 mm
Summary
Basic Marketing Research
Part 1: Introduction and Early Phases of Marketing Research Chapter 1 Introduction to Marketing Research Chapter 2 Defining the Marketing Research Problem and Developing an Approach Part 2: Research Design Formulation Chapter 3 Research Design Chapter 4 Exploratory Research Design: Secondary Data Chapter 5 Exploratory Research Design: Syndicated Sources of Secondary Data Chapter 6 Exploratory Research Design: Qualitative Research Chapter 7 Descriptive Research Design: Survey and Observation Chapter 8 Causal Research Design: Experimentation Chapter 9 Measurement and Scaling: Fundamentals and Comparative Scaling Chapter 10 Measurement and Scaling: Noncomparative Scaling Techniques Chapter 11 Questionnaire and Form Design Chapter 12 Sampling: Design and Procedures Chapter 13 Sampling: Final and Initial Sample-Size Determination Part 3: Data Collection, Analysis, and Reporting Chapter 14 Fieldwork: Data Collection Chapter 15 Data Preparation and Analysis Strategy Chapter 16 Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation Chapter 17 Data Analysis: Hypothesis Testing Related to Differences Chapter 18 Data Analysis: Correlation and Regression Chapter 19 Report Preparation and Presentation
Top page
“Knowledge has no limits” This site is owned by DEA Mediagroup SpA.
Tel. + 39 06 852121 Fax. + 39 06 8543228 Via Pietro Boccanelli 27 00138 Roma Italy
P.Iva 00901181008 Cod.Fiscale 00469620587
Send your comments or suggestions to:
customerservice@deastore.com
If you are experiencing problems using the system, please refer to the deastore Online Help Center or inform our Technical Support at:
helpdesk@deastore.com
Free Worldwide Shipment by Mail. Click here for details 
