A Sprat to Catch a Mackerel

Key Principles to Build Your Business

by: Raymond Ackerman - Pippa de Bruyn - Suzanne Ackerman

A Sprat to Catch a Mackerel
Author: Raymond Ackerman, Pippa de Bruyn, Suzanne Ackerman

Publisher: Jonathan Ball Publishers SA

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Format: Paperback / softback

Publication date: 01 September 2010

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ISBN: 1868423697 ISBN 13: 9781868423699

A Sprat to Catch a Mackerel by Raymond Ackerman - Pippa de Bruyn - Suzanne Ackerman

When Raymond Ackerman was fired from his job in 1966, he persuaded a group of friends to loan him the money to buy three small Pick 'n Pay stores, which at the time employed a total of 175 people. On his retirement, 44 years later, he had changed the face of southern African retailing. This book shares basic tenets behind his business philosophy. Top page

Complete description

When Raymond Ackerman was fired from his job in 1966, he persuaded a group of friends to loan him the money to buy three small Pick 'n Pay stores, which at the time employed a total of 175 people. On his retirement, 44 years later, he had changed the face of southern African retailing, growing his company to encompass 792 stores in eight countries, employing more than 60,000 people, and generating an annual turnover of around R60 billion. In this book Raymond Ackerman shares the basic tenets behind his business philosophy - timeless principles that have guided him through some of South Africa's most turbulent times. This is a book for anyone, whatever their background, who has ever dreamed of starting a business. Providing practical, accessible advice on how to define and build your vision, the book will help you develop your own enterprise, reaching success and self-actualised growth - not by chasing profit, but by giving expression to a driving passion. Rated by the "Financial Times" as among the World's Top 100 Most Respected Businessmen, Raymond Ackerman is also the first South African ever to receive the International Woodrow Wilson Award for Corporate Citizenship. In 2009, his company was voted the World's Best Retailer by the National Retail Federation (NRF). Top page

General info

Publisher & Imprint: Jonathan Ball Publishers SA

City: Johannesburg

Pages: 200

More info: height 198 mm width 129 mm weight 150 gr

Top page

Age recommended: General/trade

Subject Indexing & Classification Dewey:(DC22) 658.4012 Library of Congress Subject: Retail trade - South Africa

Record updated at: 30 May, 2013 time: 20:11


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